Eat’N Move · Auchan
A brand for people who live in the fast lane
Overview
Life is fast. People want to eat well, on the go, and without overthinking it. We quickly picked up on that need, especially among young urban go-getters. When Auchan came to us, they had a clear goal in mind: to launch a brand that fits with the lifestyles of today. With Eat’N Move, we helped them shake things up with food that’s modern, healthy, and easy to grab on the go. A brand built for people who live in the fast lane and want to feel good doing it.
Services
Big idea
Brand identity
Communication idea
Communication strategy
Digital activation
Naming
Packaging
Social media content
Visual identity
Challenge
Active nutrition is a crowded sector, so our job was to make Eat’N Move stand out with a bold personality. The brand had to feel energetic and inspiring, while still being down-to-earth and true to Auchan’s values.
We also had to make a splash in stores. The packaging needed to be eye-catching, and the messaging had to be clear, consistent and impactful across all platforms. The big challenge? To build a brand people instantly recognise, that speaks their language and earns their trust from the get-go. Not just a good-looking product but a vibe, a presence, something that works everywhere and actually connects.
Proposal
We came up with the name Eat’N Move: punchy, simple and full of energy. Then we designed a bold, vibrant identity: a standout striking purple colour coding, and a typeface with real character.
On the comms side, it’s all about energy and lifestyle, moving visuals, engaging content, and influencer collabs that make sense. Eat’N Move isn’t just a product range, it’s a whole mood. Right from launch, the vibe clicks. People get it, and they’re into it. This is just the beginning.
