Douxo Spa · Ceva
Building a brand pet parents stick with
Overview
Ceva is a world-renowned veterinary laboratory, widely recognized for its expertise in companion animal health. With Douxo S3 already established as the #1 vet-recommended topical range for dermatological problems in dogs and cats, Ceva owned the field of science and professional trust. But this time, the ambition was different: open up a new territory — a daily care brand for dogs and cats, bridging the professional world and the mass market. That’s how Douxo Spa was born: a worldwide launch that began in the USA and is now rolling out across European markets.
Services
Brand architecture
Brand guidelines
Brand identity
Corporate identity
Illustration
Packaging design
Print
Challenge
How do you build a brand that’s both premium and accessible, scientific yet approachable, disruptive yet trustworthy? That was the real challenge. Because in petcare, loyalty is scarce: owners switch brands as quickly as their dogs roll in the mud. The mission, then, was clear: to give them a real reason to stay.
Proposal
Inspired by a simple truth: a dog’s skin is as delicate as a baby’s —and nowadays dogs are truly treated as family members— we created a positioning around daily wellbeing. From there, we built a full visual identity that combine natural care with vet-level reassurance.
Bold, vibrant secondary colors and striking contrasts build a proprietary visual identity, anchored by Douxo’s powerful iconic blue. The result? A fresh, modern range that stands out on shelf, instantly recognizable and giving pet parents a reason to finally stick with one brand.
