Impactivist
Investing with purpose
Overview
Impactivist – formerly known as Investir&+ – is a french pioneering investment fund that truly champions responsible and sustainable companies. They don’t just talk about social impact—they invest in it with a conviction that challenges the status quo. When they approached us, we knew this was a project where saying “yes” meant being part of something revolutionary.
Services
Audit
Brand platform
Visual identity
Challenge
The market is crowded with startups and funds claiming to invest responsibly, and Impactivist needed to stand out not just visually, but as the authentic pioneer in responsible investing—communicating that sustainability and social impact were at the core of their mission, not an afterthought.
Proposal
Through interviews, workshops, and a deep dive into their history and values, we developed the brand strategy and positioning, bringing Impactivist’ true essence to the surface: a bold, provocative, and genuinely committed pioneer in responsible investing. The new name was itself a declaration of intent: to make an impact through real activism, standing out as authentic and fearless.
We translated this essence into a renewed identity, a clear and purposeful positioning, and a manifesto that embodies their rebellious spirit and authenticity. Today, Impactivists stands out clearly in the market and every touchpoint amplifies their conviction, making their mission unmistakable and their presence unforgettable.
