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A gesture of innovation and simplicity to make living spaces last



Syntilor is the Blanchon Group’s DIY brand that markets products for the protection and maintenance of indoor and outdoor wood. A pioneering brand in the wood coating market, they trusted us with their concept and communication strategy, and we did not miss the opportunity to brush up the identity with a “fresh and long-lasting coat”.



For Syntilor, we developed an exciting and forceful discourse: scientific research at the service of sustainability and performance, within the reach of any consumer. This idea is summed up perfectly in the campaign claim “le choix durable entre vos main” [the durable choice in your hands].


Striking a perfect balance between its gorgeous results, ease of use and sustainable formulation, we developed the new Syntilor brand identity. A new modular structure, updated graphic design and a modernised photographic style bring a brand-new look to the entire Syntilor visual world. It was also an opportunity to visually integrate Syntilor into the Blanchon brand ecosystem, providing a strong endorsement from the corporate brand. 

To support the transition to the new brand, we came up with a digital strategy and social media content campaign to introduce the change and underscore Syntilor’s values. A hand-in-hand campaign made to last!