Garnier Fructis · L’Oréal
Revitalizing hair care
Overview
The hair care market is evolving, with consumers increasingly seeking products that not only perform well but also align with their personal values and lifestyle. Garnier Fructis, a beloved brand within L’Oréal, recognized this shift and saw an opportunity to enhance its offering through thoughtful design and branding. We collaborated with Garnier Fructis to redefine their product range, focusing on segmentation, iconization, packaging design, key visuals, and point-of-sale strategies to create a compelling and cohesive brand experience.
Services
Brand architecture
Brand identity
Communication idea
Packaging design
Challenge
How can a well-established brand like Garnier Fructis refresh its image while remaining true to its core values and heritage? Our challenge was to segment the product line to cater to diverse consumer needs without losing the brand’s essence. We aimed to elevate Garnier Fructis’s perception as a leader in innovative hair care by showcasing the unique benefits of its formulas, ultimately positioning the brand as both effective and stylish.
Proposal
We reimagined the Garnier Fructis product range to highlight the specific benefits of each line, from strengthening to moisturizing. This segmentation allowed us to create distinct identities for each product while maintaining a cohesive brand language.
We focused on iconization by developing a bold, contemporary packaging design that captures attention on the shelves. Each product features vibrant colors and distinctive graphics that communicate its unique benefits at a glance. The key visual elements incorporate natural ingredients and textures, aligning with Garnier Fructis’s commitment to sustainability and wellness.
