La Glacerie
Stick Is the New Ice
Overview
The new summer hit is sliceable ice cream, a new gourmet experience dreamt up by pastry chef turned ice cream maker and Meilleur Ouvrier de France: David Wesmaël.
Services
Brand Experience
Brand identity
Brand strategy
Packaging
POS
Visual Identity
Challenge
La Glacerie reinvents the art of ice cream. Made without artificial colouring or flavourings and hand-whipped, these exceptional products stand out because of their clean flavours and original presentations. We set out to create a remarkable brand for them.
Proposal
Max. Designed around its flagship product, ice cream in tubes, La Glacerie’s codes draw inspiration from haute couture. A sober, elegant identity in which a copper-like material takes centre-stage, while the colours of the ice creams play their own part. A unique choice expresses the specific savoir-faire of the master ice-cream maker, implemented with finesse and precision from packaging to point-of-sale. All that’s left to do is to taste it.
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"A beautiful encounter between a master ice-cream maker and a team of designers, crowned with success and rewarded with a nice distinction at the Pentawards"
David Wesmaël - Meilleur Ouvrier de France