Venym
The brand for racing enthusiasts
Overview
Venym came to life on the Magny-Cours circuit; that’s where it began to weave its web. Venym is truly the little sister of Mygale, the famous French manufacturer of single-seater racing cars, which has chosen to pour all its expertise and know-how into designing and manufacturing equipment for the most demanding simracers.
Services
Brand strategy
Branded content
Digital activation
Industrial design
Naming
Visual identity
Web
Challenge
Whether on track or on screen, all races are equal; what matters is getting past the checkered flag first. As virtual sports become more professional and establish themselves as a fully-fledged practice, we took on the challenge of creating a benchmark brand for the leading virtual racers.
Proposal
We have conducted comprehensive work to position this new brand perfectly. A brand platform was established to identify the strategic pillars to build on, leading us to name it “Venym” from Mygale (after the name of an order of spiders).
Venym is made by racing enthusiasts for racing enthusiasts; it has a sharp visual. It embodies this passion and the drive to win through an aggressive logo and a powerful colour like the venom it exudes. A visual identity that you won’t soon forget. Will you be Venym’s next victim?
“
We want to say thanks to the team at The Imageniers. They gave Venym a powerful name and identity. The brand quickly established itself in the gaming world; it leaves no one indifferent!"
Virgile Decoster
CEO of Venym
