Drawer
Turning houses into homes
Overview
Since being founded in 2011, Drawer has been on a mission to bring bold, original pieces into homes. In 2024, they tasked us with redefining their brand platform and communication, and we were all in. But here’s the twist, this wasn’t just a one-off rebranding project: from crafting their identity to creating trendy monthly content and tailor-made campaigns for diverse sales operations, we love collaborating to keep Drawer as dynamic and original as the world it decorates.
Services
Audiovisual production
Branded content
Social media content
Challenge
In a market where most home décor looks like it’s been cloned straight from a showroom, Drawer wanted to flip the script. The challenge? To stand out as the champion of individuality in a market drowning in uniformity. We had to deliver one clear message that empowers consumers to express their unique identity through home décor—just as they do with their wardrobe.
Proposal
“As you as it gets” became a fun and original identity that humanises the brand, positioning it as the perfect ally for creating an original and unique home. With a playful, ironic and direct tone and impactful art direction, it encourages people to reclaim their homes as a reflection of who they truly are. And it didn’t stop there: this new identity set the stage for ongoing creativity, from campaigns like “You deserve Drawer” for Christmas to “Extraordinary Sales” for winter sales. In other words, from cheeky social posts to stunning ad campaigns, we could say we’ve truly drawn attention to the brand.
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