Inextenso · Auchan
Empowering a clothing brand philosophy that never goes out of style.
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_01_Desktop.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_01_Mobile-copia-1.webp)
Overview
When the Auchan team first told us about their plans for the Inextenso textile brand, we fell in love with the project! Real inclusivity, productive sincerity and life-proof design… it was a match! We started analysing and internalising market trends, but also listening to the voices of consumers, with a desire to find the key insights that would transform Inextenso into a retail textile brand that could be a role model for inclusive and accessible fashion.
Services
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Inextenso_02_02.webp)
Challenge
We understand that the historical values of fashion and its industry are now being challenged by contemporary approaches to different ways of consuming and representation in clothing. There was a gigantic gap to bridge, because if we want fashion to reach everyone, it has to stay true to collective values.
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_03_01.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_03_03.webp)
Proposal
This is how the new manifesto was born, which proposes getting rid of everything that’s outdated from the fashion world and keeping what really matters: the way clothes “make you feel”. In defence of “juste-à-porter” fashion, we brought to life a communicative online and offline display that asserts and demonstrates that the right design, clean materials and fair prices are the new must-haves in textile brand ethics.
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_04.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_05.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_06.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_07.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_08.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_09.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_10.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_11.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_12.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_13.webp)
![](https://theimageniers.com/wp-content/uploads/2022/10/Theim_Thalamag_04_14.webp)
“
Our collaboration has flourished over 2 years with a client-agency relationship that, over time and in many projects, has developed into a real day-to-day partnership. Availability, high standards and understanding of the subjects are key to our projects.”
Florian Lempereur
Non-Food Brand Manager