Inextenso · Auchan
Empowering a clothing brand philosophy that never goes out of style.
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Overview
When the Auchan team first told us about their plans for the Inextenso textile brand, we fell in love with the project! Real inclusivity, productive sincerity and life-proof design… it was a match! We started analysing and internalising market trends, but also listening to the voices of consumers, with a desire to find the key insights that would transform Inextenso into a retail textile brand that could be a role model for inclusive and accessible fashion.
Services
Audiovisual production
Brand identity
Brand strategy
Communication Idea
Digital activation
POS
Social Media Strategy
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Challenge
We understand that the historical values of fashion and its industry are now being challenged by contemporary approaches to different ways of consuming and representation in clothing. There was a gigantic gap to bridge, because if we want fashion to reach everyone, it has to stay true to collective values.
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Proposal
This is how the new manifesto was born, which proposes getting rid of everything that’s outdated from the fashion world and keeping what really matters: the way clothes “make you feel”. In defence of “juste-à-porter” fashion, we brought to life a communicative online and offline display that asserts and demonstrates that the right design, clean materials and fair prices are the new must-haves in textile brand ethics.
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“
Our collaboration has flourished over 2 years with a client-agency relationship that, over time and in many projects, has developed into a real day-to-day partnership. Availability, high standards and understanding of the subjects are key to our projects.”
Florian Lempereur
Non-Food Brand Manager