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Stick Is the New Ice

La Glacerie


The new summer hit is sliceable ice cream, a new gourmet experience dreamt up by pastry chef turned ice cream maker and Meilleur Ouvrier de France: David Wesmaël.



La Glacerie reinvents the art of ice cream. Made without artificial colouring or flavourings and hand-whipped, these exceptional products stand out because of their clean flavours and original presentations. We set out to create a remarkable brand for them.


Max. Designed around its flagship product, ice cream in tubes, La Glacerie’s codes draw inspiration  from haute couture. A sober, elegant identity in which a copper-like material takes centre-stage, while the colours of the ice creams play their own part. A unique choice expresses the specific savoir-faire of the master ice-cream maker,  implemented with finesse and precision from packaging to point-of-sale. All that’s left to do is to taste it.

"A beautiful encounter between a master ice-cream maker and a team of designers, crowned with success and rewarded with a nice distinction at the Pentawards"

David Wesmaël - Meilleur Ouvrier de France