Torres
An always-on innovation colab with a heritage snack brand
Overview
Being able to having the chance to support the Torres team in repositioning and internationalising their brand was both an honour and a huge responsibility at the same time.
Services
Brand identity
Brand strategy
Illustration
Packaging design
Visual identity
Challenge
We faced a unique challenge: reinventing the best-known snack brand in the Mediterranean into a complete premium snack range without losing touch with their authenticity and heritage.
Our work involved identifying and preserving the values that make Torres a local love brand at while also helping it to evolve into a product for international gourmet consumers looking for a genuine sensory experience.
Proposal
We took a risk with an original minimalist design, highlighting the high-quality ingredients in the recipes, from the most traditional to the most sophisticated, from the most surprising to ones more in-line with natural trends. We supported each launch to make it a success for the eyes and the lips.
A brand-new identity designed for the gourmet nibbles of foodies across Europe.
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“A professional team, involved in offering agile and quality solutions, always adapting to our needs. Their capacity for reaction, good communication and proper understanding of the projects makes it very easy to work with them.”
Ariadna Bosom
Marketing Manager
