Argonaut
Forging a Confident Future
Overview
Argonaut is a leading financial services firm specializing in natural resources. Based in Perth, Australia — where gold mining runs deep in the local culture — the firm combines technical expertise with a strong commitment to client trust. From Australia to Asia, Argonaut supports ambitious ventures across the natural resources sector.
As soon as they reached out to us, we knew we had to dig deep — into their strategy, their market, and their identity — to help them shine at a global scale.
Services
Audit
Brand guidelines
Brand platform
Visual identity
Challenge
Argonaut had the experience, the track record and the talent to compete with the world’s top players in natural resources finance — yet not everyone knew their name.
Our challenge was to make them relevant on a global stage, positioning them among the top 10 players in their field without losing the essence of their Australian roots or their loyal client base.
We started with an in-depth benchmark and strategic framework to elevate the brand and translate it into a renewed identity, a new website, and a suite of internal and external launch tools.
Proposal
Our creative approach was inspired by the layers of the Earth — a metaphor for the depth of Argonaut’s knowledge and the solid foundation of their legacy.
We paired this visual language with a storytelling arc drawn from the myth of the Argonauts, the adventurers who set sail in pursuit of the Golden Fleece — a narrative that also guided the refinement of their emblematic helmet logo. Just like their namesake, the firm embodies courage, ambition and the drive to explore uncharted territories.
The result was a robust rebranding system seamlessly translated across every touchpoint — from digital platforms to corporate communications — giving Argonaut the presence and confidence of a true global player, while staying true to their origins.
Evian · Danone Waters
Turning water bottles into symbols of unique and sustainable experiences
