La Glacerie
Stick is the new ice
Overview
The new summer hit is sliceable ice cream, a new gourmet experience dreamt up by pastry chef turned ice cream maker and meilleur ouvrier de France: David Wesmaël.
Services
Brand experience
Brand identity
Brand strategy
Packaging design
POS
Visual identity
Challenge
La Glacerie reinvents the art of ice cream. Made without artificial colouring or flavourings and hand-whipped, these exceptional products stand out because of their clean flavours and original presentations. We set out to create a remarkable brand for them.
Proposal
Max. Designed around its flagship product, ice cream in tubes, La Glacerie’s codes draw inspiration from haute couture. A sober, elegant identity in which a copper-like material takes centre-stage, while the colours of the ice creams play their own part. A unique choice expresses the specific savoir-faire of the master ice-cream maker, implemented with finesse and precision from packaging to point-of-sale. All that’s left to do is to taste it.
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"A beautiful encounter between a master ice-cream maker and a team of designers, crowned with success and rewarded with a nice distinction at the Pentawards"
David Wesmaël - Meilleur Ouvrier de France