The catalan spirit told through a beer
We love projects that look small at first, but ones that we know will end up being huge. When Brasserie Milles came to use with the idea of launching a new beer, it was “yes” from us… But it wasn’t just any beer, it was a beer with Catalan spirit, young, disruptive and with a great story behind it.
As a multicultural company based in Barcelona, we brought together our best creative minds with the most in-depth knowledge of Catalan culture, and we set about reflecting on what it means to be Catalan and how to rally consumers around a distinctive and moving story.
We baptised it “Mill·lenari”, a name the harks back to the legend surrounding its origins. Mill·lenari evokes a murmur of peace, fraternity and democracy born in Toulouges that then spread out across Europe, but also the timelessness of an age-old drink produced in Catalan lands.