Qilive · Auchan
Technology made to live alongside new lifestyles
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Overview
Giving shape and voice to a human-centric and accessible technology. We said a resounding and super-motivated ‘yes’ to Auchan’s international team when they asked us to relaunch Qilive, their household appliance brand with a huge focus on sustainability.
Services
Audiovisual production
Brand identity
Brand strategy
Branded Content
Communication Idea
POS
Storytelling
Web
Challenge
The first thing we did was a screening of the top trends in “home-tech” consumption and, along with a range of consumer interviews, we identified the definitive opportunity that would make Qilive a unique brand in its context. How? By staking a claim for a user-friendly and circular-inspired technology to live better and longer. Qilive, “live stronger, live longer”.
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Proposal
We redesigned everything from the logo to the brand assets so that all points where consumers experienced the brand were transformed into a friendly and welcoming experience.
We developed a photographic and audiovisual campaign produced in-house that tell everyday stories with a fun touch and familiar style to fill social media screens and in stores spaces around the world with life and style.
And to ensure success, we co-built an ambitious device with the marketing team for an unprecedented launch in the Auchan group.
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